A marketplace for clipping campaigns
Highlight connects brands with clippers who create short-form content and publish it through their social channels. It is operated by Home Game and supports campaigns across YouTube, TikTok and Instagram.
Clippers apply to join the marketplace. Applications are reviewed by the team, and channel ownership is verified before campaign access. This gives brands a defined process for working with the people distributing their content.
Start with a conversation or a brief
Book a call to discuss a campaign, even if you have not prepared a brief yet. If you already know what you want to run, submit a campaign brief directly.
Useful details to bring to the conversation include:
- The audience you want to reach and the campaign's purpose.
- The recordings or other content available for clipping.
- The platforms you want to prioritize.
- Your budget, timing and review requirements.
- Brand guidelines and any restrictions on how the source content can be used.
These details help the team discuss whether a clipping campaign fits the work and what needs to be agreed before it begins.
From source content to published clips
A campaign brief sets the direction for the clips. Approved clippers choose campaigns, create content and post it through their connected channels. Posts are verified as part of the marketplace workflow.
Clipping gives a recording more than one possible entry point for an audience. A useful moment can become a short clip with its own context and presentation. The campaign brief should make clear which messages matter and how clippers should represent the brand.
Set expectations before launch
Discuss the campaign fee, budget, scope and reporting with the team before starting. Agree on the content rights, review process and measures of success that matter to your business.
Channel verification is one part of campaign quality. It should be considered alongside the content brief and how results will be assessed. Reach, audience fit and business outcomes are different measures; a view count alone does not establish all three.
Questions about Highlight
Which platforms does Highlight support?
Highlight supports YouTube, TikTok and Instagram. A campaign can focus on one or more of these platforms, depending on the brief.
How much does a campaign cost?
Brands pay a campaign fee. Talk to the team about the budget, scope and terms for your campaign before getting started.
Is Highlight the same as Scout?
No. Scout helps your team research videos and prepare clips. Highlight is a marketplace for working with clippers on distribution campaigns.
Where can clippers apply?
Visit the Highlight marketplace for the current application process and clipper information.